| FREE
Marketing Ideas Print this White Sheet |
I.
Getting Started A. Research your competition B. Start a file of ads and promotions you like and of your own C. Set goals of where you want to be How much money do you want to earn? Exactly what do you want to accomplish? WRITE IT ALL DOWN! D. Target your market regionally and by demographics E. Write a short, honest, memorable positioning statement What is different about you? What benefits your customers most? F. Fine tune your image Consistent logo and type used Refine personal image Your office projects your image USE A COMPUTER! II. Start Promoting! A. Speak Up - become a local authority for your specialty B. Volunteer with complimentary causes C. Write a column or articles D. Send press releases and news releases to ALL media E. Cross promote with other businesses whenever possible F. Don't overlook bartering and networking G. Use community bulletin boards: radio and TV III. Keeping Your Customers! A. Build your own database with ACT or Outlook - ask permission! B. Maintain contact with your own holiday, cards, articles, gifts C. Ask customers to refer you or provide you with references D. Ask your customer how you can improve service E. Listen to your customer carefully - what is working? F. Give the best incentives to long-term customers G. Build your own web site H. Start an e-zine, e-mail contact maintained with permission IV. FREE Not Easy A. Work harder, work smarter than your competition B. Provide more to your customer. Always say 'thank you' C. Keep it simple! Give your promotions time to work. D. Keep your focus. Be consistent D. Ask what you can do to help yourself most - everyday. When you get
to the point that you don't have time to do your own marketing,
give Poole Advertising a call at 1-800-900-3635.Let us come up with
some unique ideas for your business. |
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